Shopify app
AvailableEzzeefy
Turn customer insights into personalized marketing.
Know your shoppers and personalize every visit. Analytics, predictive audiences, on-site personalization, recommendations and email/SMS marketing in one embedded Shopify app.
- Free plan available
- Billed through Shopify
- Privacy policy
Predictive groups
RFM and behavior signals, one click from a segment
- VIPLifecycle stage+ Segment
- At riskLifecycle stage+ Segment
- NewLifecycle stage+ Segment
- DormantLifecycle stage+ Segment
- High churn riskPredictive score+ Segment
Capabilities
What Ezzeefy does
Analytics
Customer 360 analytics
Per-customer profiles with order history and predictive scores, plus store KPIs and CSV exports.
Predictive audiences
Lifecycle, churn-risk and RFM groups with live member counts, each one click from a reusable segment.
Weekly proof brief and health alerts
An optional weekly email brief, plus alerts when shopper activity, a popup, form, journey or deliverability drops.
Personalization
On-site personalization
Change content in any theme section for each audience through a theme app embed, with no code and no iframes.
A/B tests with a holdout
Weighted traffic splits and a holdout group to measure incremental lift, with optional auto-optimize.
Product recommendations
Ten algorithms plus manual pins, in your theme, at checkout (Plus), on the thank-you page and in customer accounts.
Marketing
Email and SMS campaigns
Send to the same segments on both channels, with consent tracking, double opt-in and frequency caps.
Journeys
Visual automations with waits, conditions and actions, plus goal exits and holdout groups.
Forms and popups
A live-preview builder for forms and popups that feed consent, segments and journeys.
Operations
Shopify Flow triggers and actions
14 Flow triggers, plus actions for email, SMS, tags, discounts, journeys and store credit.
Seven Shopify Functions
Smart discounts, bundles, delivery and payment customizations, cart validation, order routing and fulfillment rules.
Customer self-service
Let customers request returns, cancellations and address changes from their customer account.
Inside the app
See it in action
(full size, opens in new tab)Predictive customer groupsCustomers scored into VIP, at-risk, new, dormant and churn-risk groups, each one click from a segment.View full size of Predictive customer groups (opens in new tab) 
(full size, opens in new tab)Personalized storefront contentOne section, different content per audience, with A/B variants, a holdout group and frequency caps.View full size of Personalized storefront content (opens in new tab) 
(full size, opens in new tab)Product recommendationsRecommendation algorithms combined with shopper signals for storefront, checkout and post-purchase.View full size of Product recommendations (opens in new tab)
How it works
Up and running in three steps
Install from the Shopify App Store
Approve the permissions and Ezzeefy imports your customers, orders and products in the background.
Turn on the app embeds
Enable the Ezzeefy Personalization and Ezzeefy Popups app embeds in your theme editor.
Follow the setup checklist
A 12-step checklist in three phases (Set up, Grow, Prove it) takes you to your first journey, form and recommendations.
Pricing
Plans and pricing
Free
$0
- Every Ezzeefy feature, with no subscription
- 1,000 marketing emails and 100 text message parts a month
- 250,000 storefront events a month
- 1,000 marketing contacts
Starter
$29every 30 days
- 7-day free trial
- 5,000 marketing emails and 250 text message parts each billing cycle
- 250,000 storefront events each billing cycle
- 2,500 marketing contacts
- Flat price, no usage charges
Pro
Recommended$99every 30 days
- 7-day free trial
- 25,000 marketing emails and 1,000 text message parts each billing cycle
- 1,000,000 storefront events each billing cycle
- 15,000 marketing contacts
- Flat price, no usage charges
Pay As You Go
$99every 30 days + usage
- 7-day free trial
- Includes Pro's allowance, with unlimited marketing contacts
- Then $0.001 per marketing email, $0.019 per text message part and $0.02 per 1,000 storefront events
- Usage stops at a spending limit you set (default $500)
- Orders are never billed
Billed through Shopify. Prices in USD; see the App Store listing for current pricing.
Knowledge base
Frequently asked questions about Ezzeefy
Find answers to common questions about Ezzeefy.
Showing 6 of 21 questions
Ezzeefy is a Shopify app that combines customer analytics, predictive audiences, on-site personalization, product recommendations, email and SMS marketing, journeys, forms and popups, and store operations in one embedded app, so the data that powers your analytics is the same data that powers your campaigns and your storefront experiences.
GeneralSeparate tools each build their own partial picture of a customer. Ezzeefy keeps one profile per customer — order history, storefront behavior, RFM tier, lifecycle stage, churn risk, and predicted lifetime value — and every surface reads from it. A segment you build in analytics is immediately targetable by an email campaign, a journey, and an on-site personalization rule, with revenue attributed back to whichever one drove the sale.
GeneralEzzeefy works on all Shopify plans. Two areas require Shopify Plus because of platform restrictions, not app limits: B2B and wholesale features, and the checkout UI recommendation block. Everything else — analytics, personalization, marketing, forms, functions, and operations — runs on Basic and up.
GeneralInstall from the Shopify App Store and approve the permissions. Ezzeefy imports your existing customers, orders, products, and discounts in the background, installs its Web Pixel, and walks you through a 12-step checklist in three phases (Set up, Grow, Prove it) — from turning on the storefront embeds and email sending to your first welcome journey, signup form, and recommendations.
Getting StartedNo. Sending is included and provisioned automatically at install. You will need to verify your own sending domain with DKIM records for good email deliverability, and register an SMS sender: a toll-free number in the US and Canada, a sender ID in the UK, EU and Australia, or a 10DLC long code on a paid plan. Each step is guided from within the app, and the deliverability dashboard reports your sender health.
Getting StartedNo. Personalization placement is picked from your theme's real sections, forms and popups are built visually, and Functions are configured through admin UIs. The only setup steps outside the app are turning on the Ezzeefy Personalization and Ezzeefy Popups app embeds in your theme editor, and adding DNS records to verify your sending domain.
Getting StartedStill stuck? Contact support
Ready to try Ezzeefy?
Install Ezzeefy from the Shopify App Store, or ask us anything first.
- Free plan available
- Billed through Shopify
Support
Need a hand?
Can't find what you're looking for? Send us a support request about Ezzeefy and we'll follow up by email.
Prefer email? contact@appolify.com
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